Cold water immersion therapy has come to Indian Wells! The BNP Paribas Open, formerly known as the Indian Wells Masters, has entrusted ColdTub with providing the tennis tournament with cold tubs for all participating athletes. ColdTub designs and manufactures cold water therapy products, also known as cryotherapy, balneotherapy, and cold hydrotherapy. Their products are an alternative to traditional cold water tanks, which are usually giant steel whirlpools.  Concern over the safety, sanitation, size, chemical maintenance, and set-up time of these traditional cold water tanks inspired ColdTub to engineer a solution.

ColdTub provided the Indian Wells Tennis Club with two Polar Pools, which are to be an integral part of athlete recovery during the major event. During the tournament, which runs from March 4 to 17, 2013, daily highs in Indian Wells are expected to reach 80 degrees Fahrenheit. Competitors’ ability to recover after gruelling performances in such heat is integral, and PolarPools are part of the solution.

“Organizers in the past have used giant steel tubs full of ice,” says Scott Burt, a ColdTub co-founder. “They sought us out because the cost of cleaning, disinfecting, filling, and transporting hundreds of pounds of ice multiple times throughout the day was totally unsustainable.” Polar Pools, though, totally eliminate this ongoing servicing because they are self cleaning and use the lowest-maintenance cooling system available: all while decreasing inflammation after matches and workouts, which is an integral part of any athlete’s recuperation process and ongoing training.

Organizers, competitors, and ColdTub officials alike are excited about this new partnership.